more about upshift & our community

Getting to know our community

The East Johnson neighborhood is a quaint little destination neighborhood that has seen some recent growth and revitalization. Our neighborhood hosts Johnson Public House, The Good Style Shop, Burnie's Rock Shop, The Robin Room, Cork ‘n Bottle Liquor Store, East Johnson Family Restaurant and Teasider. It's clear to see that we fit perfectly amongst these quaint businesses and we are so happy to be a part of this area. Our concept is always evolving to cater to the customer's needs all while honoring our core values to refresh, renew, and recycle within the community.

honorable mentions

In Your Business at Upshift Swap Shop— an article written by Ruthie Hauge, shares a peek into our swap shop. Read to learn more about how we operate and what we have to offer!

A Guide to Sustainable Shopping in Madison, WI— Upshift is mentioned under the brick and mortar section.

How to Build and Run a Clothing Swap Shop— Linsday was featured on a podcast Authentic Business Adventures, which shares a glimpse into our story and how Upshift came to be.