Madison, WI's Only Sustainable Swap Shop

We are Madison’s only clothing exchange boutique. We are 100% local and our inventory is 100% sustainable. All of our garments and accessories are used goods brought in directly from our customers, making our inventory sustainable. Our clothing swap is simple and can be done in three easy steps.

1. Drop your gently used garments at our clothing counter

2. Receive a shopping bag to fill with fashion items to bring home

3. Pay a $20 cover charge for ALL costs of your shopping experience

fun facts about upshift

• All of our fixtures are recycled or reused.

• All of our mannequins are handed down from others stores. We believe in reusing resources! (You'll recognize some from Forever 21 and Maurices.)

• We donate to local charities and thrift stores at least twice a week! (We pass on all unwanted goods).

• Our business model was turned down by four banks, we are funded entirely by your business. (What we have made is put right back into the business.)

• We were open in a basement location for two years in the East side of Madison.

• We host private parties upon request for a flat rate. (You can bring your own food and adult beverages).